Local Outreach Learn how to promote the campaign with stations and media outlets in your local community. How To Get PSAs Placed Download Tips from the Ad Council on how to engage local media relationships about the campaign and secure donated placements for prediabetes PSAs. Media Outreach Language Download Recommended language to use when engaging local stations and media outlets about the campaign and explaining why the issue is so relevant in your local community. Can be used in emails, letters, or to inform phone calls. Campaign Talking Points Download This document provides simple talking points to help discuss the campaign in a coordinated and consistent way.