The Ad Council has focused on impaired driving prevention since 1983, reminding Americans that "Friends Don't Let Friends Drive Drunk," and sharing home videos of everyday people whose lives have been shattered by drunk driving. These personal perspective on the effects of drunk driving has helped make the campaign an undeniable success. Since launching, nearly 70 percent of Americans have tried to stop someone from driving after drinking.
Since 2005, the Ad Council and NHTSA have been working together to raise awareness of the dangers to buzzed driving. In 2014, there were 9,967 fatalities in motor vehicle crashes involving a driver with a BAC of 0.08 g/dL or higher; this was 31 percent of total traffic fatalities for the year.
Since the launch of our Buzzed Driving Prevention campaign, alcohol-impaired-driving fatalities have declined by 27 percent from 13,582 in 2005 to 9,967 in 2014.